Importance

Understanding your target market is crucial for success. This includes knowing the demographics, preferences, and trends in your area.

• THE REAL DEAL INFO (SOURCE LINKS PROVIDED)

Steps

1. Identify your potential customer:

Ex. tourists, business travelers, locals needing temporary cars, special occasions, moving/relocating

City matters, make sure your city is not that walk-able because that will determine how many people rent

Always try to think like a car renting customer

1. Analyze competitors and their offerings:

Ex. Investigate competitors’ websites and social media profiles to understand their service offerings, pricing structures, and customer engagement tactics

1. Conduct surveys or focus groups to gather direct feedback:

Ex. Create a panel of regular customers who agree to provide ongoing feedback. Engage them through regular online meetings or surveys to gain deeper insights over time. Reward panel members with exclusive discounts or loyalty points